case studies:

Disability Sport Wales (DSW)


In the build up to the London 2012 Paralympic Games, JacBee worked with Disability Sport Wales as their official Event Management and Marketing partner to create a new brand identity. This included the development of a refreshed corporate mark, as well as the creation of a modern, engineered design language that was rolled out across the entire organisation in 2012. An extensive 94-page brand guidelines document, stationery suite and numerous printed and electronic marketing campaigns were produced. Internal electronic resources were also created and presented to the Disability Sport Wales Board and Development Officers to explain the brand in detail and how to use it on a daily basis.

The brand itself was revealed at an event organised and managed by JacBee that also celebrated a three-year sponsorship deal with Sinclair Volkswagen. A host of world-class athletes joined Disability Sport Wales to unveil two branded vehicles that optimise the brand and the power, focus and dynamism of the organisation it represents.


“Disability Sport Wales are delighted to be working in partnership with JacBee. Their commitment to understanding our business has been key to successfully delivering our recent re-brand, as well as a number of high profile corporate events and charity days. We look forward to continuing our relationship”
Jon Morgan, Executive Director, Disability Sport Wales